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Facebook could also use virtual currency as a way of getting more users (yeah, it's already big, but Twitter serves as a reminder that someone else could come along and steal your hold on the zeitgeist); IMVU gives users 1500 credits (worth around $1.50) for every friend they get Bay Coin to register with the site.

One more thing Facebook could be angling for -- to become literally the gold standard for virtual currency on the Internet. More accurately, this would be like becoming the U.S. dollar.

"Given their size and centrality in social networks, I wouldn't be surprised if they're trying to make their currency the equivalent of the U.S. dollar in international markets," Rosenzweig told me.

For the record, Rosenzweig is thrilled at the prospect of Facebook launching its own currency, just as most SaaS companies are happy to operate in the shadow of Sales force (NYSE: CRM), which blazed a trail of trust and reliability among corporate IT managers. "[Facebook has] such a large footprint -- it will educate hundreds of millions of people about translating real-world currency into virtual currency...

Once people get comfortable with virtual currency, once they get over that hump, there'll be no more problem getting them to use any virtual currency," he told me.